Ken Bluttman, Founder at Puzzle Book Mastery joins us in this episode of Launch Legends Podcast.


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Transition from writing career to programming

Ken started as a sales person and was promoted to sales manager in a publishing company. He is a writer and has written many programming books. Ken’s transition to programming happened when he as a sales manager wanted some sales reports but every time the IT department handed him reports that were incorrect. Frustrated by this, he learned programming himself and started creating sales reports. At that time, he realized he could make more money in programming as compared to publishing. 

A $80k product launch

Ken launched several products including training courses and PDF’s but they did not sell well. He always had an interest in puzzles so he decided to make a product around this interest. So, he launched another product called Puzzle Book Mastery which helped users to create puzzle books in seconds. It turned out to be a great product. During the 5 day launch, Ken managed to earn around $80K out of which 50% went to his affiliates. Since then, Ken has sold over 5,000 copies of Puzzle Book Mastery

How to onboard hundreds of affiliates 

Ken knew some big affiliates before as he had been buying products from them. When Ken developed Puzzle Book Mastery, he contacted them through Facebook and gave the products to affiliate to test out… It turned out to be a masterstroke. Affiliates really liked the product and it created a lot of buzz in the affiliate world. The word of mouth generated from the trial helped Ken to onboard hundreds of affiliates.

A great product is the key

Ken believes that having a product that works properly is essential for launching big. Most people fail to generate money from the launches as their products are not up to standard. 

Ken’s advice to newcomers

Ken advised newcomers that they must have a belief in themselves that they can do it. All other things do not matter and they should not get dejected by the failures instead they should learn from them.

Ken Bluttman's Products

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