Andy’s journey into internet marketing
Andy entered the internet marketing industry a decade ago after taking the bold move of quitting his job at a start-up in London which was not doing well.
Andy started off by using his SEO skills and creating SEO products. He also co-created products with his clients. This experience helped him build relationships that he then leveraged to help him promote his own products.
Inception of convertri
Andy attended a marketing conference in 2015 as a panelist where he was taking questions from different people. A question was asked that why is it so difficult to create a sales page and why it can not be done without a developer. From there, Andy got excited about the prospect of building a drag and drop page builder.
Pre-launch strategies to launch big
After doing a beta launch of Convertri, Andy created a buzz around the product by building a community where he kept people involved in the development process. People started using Convertri and suggesting improvements… this started to snowball.
A $750K launch with affiliates
Andy had been in the industry for a while so he knew few people who could be his potential partners for a big launch. He knew that he just had to onboard only a few big affiliates to pull off a big launch so he used his previous relationship with Joey Xoto to help launch Convertri. Andy managed to sell $750k worth of product out of which 20% of sales volume came from Joey Xoto and Viddyoze.
How to structure your offer
Initially Andy had a front end offer of $297 for lifetime access to Converti. Later on, he offered lifetime access to Converti for $297 on the front end and a $37 per month upsell for additional templates and upsell two consisted of copywriting training courses from Colin Fereiro.