volusion vs shopify

Volusion and Shopify are two of the most talked about website builders in the world of ecommerce. However, for a newcomer or someone who wants to launch a website for the first time, they still remain the great unknown. So, what exactly are these two about?

What is Volusion?

Volusion started out as a web design company in 1999 and only later (2002) started offering online website building services.

Growing Your Ecommerce Store | Volusion Marketing and Design Services

What is Shopify?

Shopify was started in 2004 and today it has become one of the best online store builders. It boasts over 800,000 users across the globe.

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Both the builders have their own pros and cons. You need to know these in order to determine which website builder will suit you better.

Volusion Vs. Shopify: Quick Pros & Cons

Volusion is not a beginner-friendly online store builder  
It offers 45 templates. Some of them are free of cost while others come with a fixed price that is $180 per template  
There are a number of built-in tools. Whereas there is an app marketplace as well. You can also integrate the apps through coding  
It provides customer support through help center (knowledgebase), phone call, live chat and forum  
Unlike many other online store builders Volusion supports dropshipping  
When it comes to product presentation, Shopify lets you add product title, description and would also let you embed YouTube videos  
It has taken SEO very seriously. Editing meta titles, meta description, alt text and URL slug is easy with Volusion  
There are a number of built-in marketing apps in Volusion  
Volusion offers four premium plans to its users. Which are:  
Personal ($29)
Professional ($79)
Business ($299)
Prime (Custom)
Shopify is also not a beginner-friendly platform, however, extensive help is available to get started  
It offers around over 60 templates. Some of the templates would cost you $140-$160  
Shopify has an extensive app store consisting of 1500+ apps including third party apps integration as well  
It provides customer support through help center (Knowledgebase), a phone call, email and live chat   Extensively supports dropshipping  
It has all the basic product presentation features but unlike Volusion it would not let you embed YouTube videos  
Just like Volusion, Shopify also lets you edit meta titles, meta description, alt text and URL slug  
Shopify app store has a lot of apps that support almost all functions of marketing  
Unlike Volusion, Shopify offers 5 premium plans. Which are:  
Basic Shopify ($29)
Shopify ($79)
Advanced Shopify ($299)
Shopify Plus (Custom Price)
Shopify Lite ($9)    

Ease of Use

You will have to spend time to understand the platform first as it is not beginner-friendlyIt is also not considered beginner-friendly, however, there is a lot of help available for a user to  understand the platform


Volusion is not considered beginner-friendly. If you are new to the world of online store building, you would have to spend a lot of time understanding the platform first.

Unlike many other platforms, it does not offer drag and drop layout that makes the platform user-friendly.

Volusion drag and drop

Volusion does not let you make extensive website changes. To make changes, you will have to go to the storefront to access the editor and make a picture, product or content change.

Though Volusion does let you upload product files at once. Moreover, you can have a side by side preview of the website.


Though it takes time to explore the Shopify platform as well, it is comparatively easy to use.

Adding products and description is just a few clicks away. Unlike Volusion, Shopify lets you make extensive changes to your website, enabling you to make your online store more attractive.


Both Volusion and Shopify are not considered beginner-friendly platforms, though Shopify makes it easy for you to build a website as well as an online store. The point therefore goes to Shopify.


It has 45 professionally designed templates. 34 of them would cost you $180 per template. 11 of them are freeIt offers more than 70 templates. Just like Volusion some of them are free while others would cost you anywhere from $140 to $180


Volusion second version i.e. V2 has improved templates as compared to V1. Its templates collection consists of themes that are sleek and modern and cover the following industries:

  • Art and Music
  • Food and Health
  • Textile
  • Engineering
  • Fashion
  • Medical
  • And much more

All these templates are responsive to every kind of device.


Shopify templates cover a number of industries such as:

  • Health and Beauty
  • Fashion
  • Travel
  • Accessories
  • Home and Family
  • Sports
  • Electronics


Shopify wins over Volusion for two reasons: one, it offers more templates than Volusion and two, its premium templates (on average) are cheaper than Volusion premium templates.

App Store

There are a number of built-in tools. Whereas there is an app marketplace as well.
You can also integrate the apps through coding
Shopify has an extensive app store consisting of 1500+ apps including third party apps integration as well


Volusion app marketplace has a collection of apps related to the following areas:

  • Accounting
  • Dropshipping
  • Media
  • Mobile
  • Customer relationship management
  • Channel management
  • Business Resources
  • Live Chat
  • Marketing
  • Order management
  • Payment processing
  • Email marketing
  • Fulfilment
  • International
  • Data registration
  • Design 

Apart from having an app store and built-in tools, with Volusion you can integrate any tool through coding.


With over 1500 apps as well as third-party integration, Shopify has an extensive app store covering:

shopify app store
(Credit: https://apps.shopify.com/)
  • Email Marketing
  • Dropshipping
  • Industry Management
  • Live-Chat
  • Buy and sell button
  • Checkout
  • Customer Support
  • Customer relationship management
  • In-house fulfilment

Some of these apps are free, while others will cost you.


It’s a tie. No matter what tool/widget you need for your online store, you won’t be disappointed with either Volusion or Shopify.

Customer Support

It offers support through help centre (the quickest help point), phone call, live chat and forumsIt also provides help through help centre, phone call support, email and live chat


Volusion is really good when it comes to customer support. It has its phone call support service available 24/7. 

The Live-chat option however remains the quickest way to get help. You can also get help through email.

Volusion help center, however, is not as extensive as compared to other companies such as Wix.

Volusion help center
(Credit: https://helpcenter.volusion.com/en/)

Volusion also provides help through “Forums”. It is a platform where users connect to each other and resolve issues by sharing their experiences.


Shopify customer support consists of a help center, which unlike Volusion is quite extensive.

Shopify customer support
(Credit: https://help.shopify.com/en)

Not only this, it has a phone call facility available 24/7. You can also get in touch with the customer support staff through:

  • Email
  • Live-chat

Just like Volusion, Shopify has a forum community where users come together to help each other. 


It’s a tie again. Both offer multiple and more or less similar customer support touchpoints. To summarize both offer customer support through:

  • Phone call
  • Live-chat
  • E-mail
  • Community Forums
  • Help Center

Product Presentation

You can add a product description, title and even embed Youtube videosOffers all the basic product presentation features


You can add unlimited variants (product colors, sizes, SKUs) and product categories. 


Shopify also offers all the basic product presentation features. Unlike Volusion, Shopify lets you add only 3 product variants and you cannot embed Youtube videos either.

Shopify offers a unique product presentation feature called “carousel format”, which allows you to add two or three product images or videos that the user can see while swiping the screen left or right.

To enable customer reviews, you will need to use an app, which is free.


Though there are no major differences between the two, Volusion, nonetheless wins for letting you add unlimited product variants and categories.


Supports dropshippingExtensively supports dropshipping

Dropshipping is an emerging trend in the world of ecommerce. It lets you redirect online orders to suppliers, who then deliver the product to the customer.

In short, you connect the buyer and the supplier. You don’t need to be worried about manufacturing, inventory, packaging and delivery.


Volusion supports dropshipping but not extensively. There are only two apps that would let you establish a dropshipping store. These apps are Doba and Kole Import.


Unlike Volusion, Shopify extensively supports dropshipping. There are tons of apps in the Shopify app store that support dropshipping.

Oberlo is one of the amazing dropshipping apps that would also help you find out trending products. 

Shopify dropshipping
(Credit: https://www.shopify.com/dropshipping)


Keeping in view the emergence of dropshipping stores, Shopify gets the competitive advantage here.


It would allow you to edit meta title, meta description, alt text and URL slugsJust like Volusion, Shopify also lets you edit meta title, meta description, alt text and URL slugs


Volusion has built-in SEO tools for your online store to rank higher on Google and other search engines. 

It lets you create 301 redirects. Through 301 redirects, you can redirect your visitors from older URL to new URL.

However, Volusion will not create 301 redirects automatically; you will have to do these manually.

Moreover, Volusion helps create clean URL slugs automatically. You can go to settings to make changes and clean the URL.  


In Shopify, 301 redirects are automatically done. And when it comes to cleaning URLs, Shopify definitely does it better than Volusion.


While Volusion offers really good built-in SEO tools, it still lags behind Shopify.


Volusion has a number of built-in marketing toolsShopify’s app store has almost everything to offer to improve sales, brand awareness, email marketing, etc


While Volusion has a number of built-in marketing tools, be mindful of the fact that these will differ from plan to plan. Some of these marketing tools include Google customer reviews, Facebook store, Deal of the day, coupons and discounts and more.

Google customer reviews would let your customers leave their reviews on your site.

With the Facebook store, your customers can place orders via Facebook.

Deal of the day tool allows you to announce deals for a limited time.     


With Shopify, you can easily integrate social media channels with your website helping you sell products across 10 social media channels such as Facebook, Instagram, etc. 


Both Volusion and Shopify offer really good marketing features. However, with an extensive app store, Shopify has an edge over its competitor.

Shopify Fees & Volusion Pricing

So how much does Shopify and Volusion cost?

Volusion charges pretty much the same as Shopify, but it offers only four premium plansThere are five premium plans along with 14 days free trial to explore the platform

Volusion Cost

Volusion premium plans are:

  • Personal ($29)
  • Professional ($79)
  • Business ($299)
  • Prime (Custom)

Shopify Cost

Lets begin with the basics: Is Shopify free? Shopify does not offer any free version. However, it offers a 14-day free trial period along with five premium plans:

  • Basic Shopify ($29)
  • Shopify ($79)
  • Advanced Shopify ($299)
  • Shopify Plus (Custom Price)
  • Shopify Lite ($9)


Shopify would look more attractive to many for its free trial period, which Volusion does not offer. Other than that both are similarly priced.


While Volusion has so much to offer, it is Shopify that offers a bit extra in almost every aspect. It has an extensive app store to support your online store. On the other hand, Volusion has built-in tools and widgets and it has a competitive advantage when it comes to data insights.

If we compare both the online store builders in terms of value for money, Volusion would cost you a little more.

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