Volusion and Shopify are two of the most talked about website builders in the world of ecommerce. However, for a newcomer or someone who wants to launch a website for the first time, they still remain the great unknown. So, what exactly are these two about?
Volusion started out as a web design company in 1999 and only later (2002) started offering online website building services.
Shopify was started in 2004 and today it has become one of the best online store builders. It boasts over 800,000 users across the globe.
Both the builders have their own pros and cons. You need to know these in order to determine which website builder will suit you better.
|Volusion is not a beginner-friendly online store builder |
It offers 45 templates. Some of them are free of cost while others come with a fixed price that is $180 per template
There are a number of built-in tools. Whereas there is an app marketplace as well. You can also integrate the apps through coding
It provides customer support through help center (knowledgebase), phone call, live chat and forum
Unlike many other online store builders Volusion supports dropshipping
When it comes to product presentation, Shopify lets you add product title, description and would also let you embed YouTube videos
It has taken SEO very seriously. Editing meta titles, meta description, alt text and URL slug is easy with Volusion
There are a number of built-in marketing apps in Volusion
Volusion offers four premium plans to its users. Which are:
|Shopify is also not a beginner-friendly platform, however, extensive help is available to get started |
It offers around over 60 templates. Some of the templates would cost you $140-$160
Shopify has an extensive app store consisting of 1500+ apps including third party apps integration as well
It provides customer support through help center (Knowledgebase), a phone call, email and live chat Extensively supports dropshipping
It has all the basic product presentation features but unlike Volusion it would not let you embed YouTube videos
Just like Volusion, Shopify also lets you edit meta titles, meta description, alt text and URL slug
Shopify app store has a lot of apps that support almost all functions of marketing
Unlike Volusion, Shopify offers 5 premium plans. Which are:
Basic Shopify ($29)
Advanced Shopify ($299)
Shopify Plus (Custom Price)
Shopify Lite ($9)
|You will have to spend time to understand the platform first as it is not beginner-friendly||It is also not considered beginner-friendly, however, there is a lot of help available for a user to understand the platform|
Volusion is not considered beginner-friendly. If you are new to the world of online store building, you would have to spend a lot of time understanding the platform first.
Unlike many other platforms, it does not offer drag and drop layout that makes the platform user-friendly.
Volusion does not let you make extensive website changes. To make changes, you will have to go to the storefront to access the editor and make a picture, product or content change.
Though Volusion does let you upload product files at once. Moreover, you can have a side by side preview of the website.
Though it takes time to explore the Shopify platform as well, it is comparatively easy to use.
Adding products and description is just a few clicks away. Unlike Volusion, Shopify lets you make extensive changes to your website, enabling you to make your online store more attractive.
Both Volusion and Shopify are not considered beginner-friendly platforms, though Shopify makes it easy for you to build a website as well as an online store. The point therefore goes to Shopify.
|It has 45 professionally designed templates. 34 of them would cost you $180 per template. 11 of them are free||It offers more than 70 templates. Just like Volusion some of them are free while others would cost you anywhere from $140 to $180|
Volusion second version i.e. V2 has improved templates as compared to V1. Its templates collection consists of themes that are sleek and modern and cover the following industries:
All these templates are responsive to every kind of device.
Shopify templates cover a number of industries such as:
Shopify wins over Volusion for two reasons: one, it offers more templates than Volusion and two, its premium templates (on average) are cheaper than Volusion premium templates.
|There are a number of built-in tools. Whereas there is an app marketplace as well. |
You can also integrate the apps through coding
|Shopify has an extensive app store consisting of 1500+ apps including third party apps integration as well|
Volusion app marketplace has a collection of apps related to the following areas:
Apart from having an app store and built-in tools, with Volusion you can integrate any tool through coding.
With over 1500 apps as well as third-party integration, Shopify has an extensive app store covering:
Some of these apps are free, while others will cost you.
It’s a tie. No matter what tool/widget you need for your online store, you won’t be disappointed with either Volusion or Shopify.
|It offers support through help centre (the quickest help point), phone call, live chat and forums||It also provides help through help centre, phone call support, email and live chat|
The Live-chat option however remains the quickest way to get help. You can also get help through email.
Volusion help center, however, is not as extensive as compared to other companies such as Wix.
Volusion also provides help through “Forums”. It is a platform where users connect to each other and resolve issues by sharing their experiences.
Shopify customer support consists of a help center, which unlike Volusion is quite extensive.
Not only this, it has a phone call facility available 24/7. You can also get in touch with the customer support staff through:
Just like Volusion, Shopify has a forum community where users come together to help each other.
It’s a tie again. Both offer multiple and more or less similar customer support touchpoints. To summarize both offer customer support through:
|You can add a product description, title and even embed Youtube videos||Offers all the basic product presentation features|
You can add unlimited variants (product colors, sizes, SKUs) and product categories.
Shopify also offers all the basic product presentation features. Unlike Volusion, Shopify lets you add only 3 product variants and you cannot embed Youtube videos either.
Shopify offers a unique product presentation feature called “carousel format”, which allows you to add two or three product images or videos that the user can see while swiping the screen left or right.
To enable customer reviews, you will need to use an app, which is free.
Though there are no major differences between the two, Volusion, nonetheless wins for letting you add unlimited product variants and categories.
|Supports dropshipping||Extensively supports dropshipping|
Dropshipping is an emerging trend in the world of ecommerce. It lets you redirect online orders to suppliers, who then deliver the product to the customer.
In short, you connect the buyer and the supplier. You don’t need to be worried about manufacturing, inventory, packaging and delivery.
Unlike Volusion, Shopify extensively supports dropshipping. There are tons of apps in the Shopify app store that support dropshipping.
Oberlo is one of the amazing dropshipping apps that would also help you find out trending products.
Keeping in view the emergence of dropshipping stores, Shopify gets the competitive advantage here.
|It would allow you to edit meta title, meta description, alt text and URL slugs||Just like Volusion, Shopify also lets you edit meta title, meta description, alt text and URL slugs|
Volusion has built-in SEO tools for your online store to rank higher on Google and other search engines.
It lets you create 301 redirects. Through 301 redirects, you can redirect your visitors from older URL to new URL.
However, Volusion will not create 301 redirects automatically; you will have to do these manually.
Moreover, Volusion helps create clean URL slugs automatically. You can go to settings to make changes and clean the URL.
In Shopify, 301 redirects are automatically done. And when it comes to cleaning URLs, Shopify definitely does it better than Volusion.
While Volusion offers really good built-in SEO tools, it still lags behind Shopify.
|Volusion has a number of built-in marketing tools||Shopify’s app store has almost everything to offer to improve sales, brand awareness, email marketing, etc|
While Volusion has a number of built-in marketing tools, be mindful of the fact that these will differ from plan to plan. Some of these marketing tools include Google customer reviews, Facebook store, Deal of the day, coupons and discounts and more.
Google customer reviews would let your customers leave their reviews on your site.
With the Facebook store, your customers can place orders via Facebook.
Deal of the day tool allows you to announce deals for a limited time.
With Shopify, you can easily integrate social media channels with your website helping you sell products across 10 social media channels such as Facebook, Instagram, etc.
Both Volusion and Shopify offer really good marketing features. However, with an extensive app store, Shopify has an edge over its competitor.
So how much does Shopify and Volusion cost?
|Volusion charges pretty much the same as Shopify, but it offers only four premium plans||There are five premium plans along with 14 days free trial to explore the platform|
Volusion premium plans are:
Lets begin with the basics: Is Shopify free? Shopify does not offer any free version. However, it offers a 14-day free trial period along with five premium plans:
Shopify would look more attractive to many for its free trial period, which Volusion does not offer. Other than that both are similarly priced.
While Volusion has so much to offer, it is Shopify that offers a bit extra in almost every aspect. It has an extensive app store to support your online store. On the other hand, Volusion has built-in tools and widgets and it has a competitive advantage when it comes to data insights.
If we compare both the online store builders in terms of value for money, Volusion would cost you a little more.