Wix ADI Vs Wix Editor

Since 2006, due to a continuous effort to improve its platform, Wix, a website builder, has reached over 150 million users worldwide. Wix’s reputation for being beginner-friendly could be seen in its user-friendly editor. However, it is not only its editor that makes website building easy for novices. 

In 2016, Wix introduced Wix ADI (Artificial Design Intelligence) – the first-ever AI (artificial intelligence) solution to website building, capable of building a complete website for you.

So now that you have an option of choosing between Wix Editor and Wix ADI, which should you choose? Furthermore, an inquisitive mind would want to know more about the pros and cons of each, their time efficiency and most importantly – which would give you more control over your content and design editing.

This blog answers the above queries and in the end, gives its verdict. So keep reading.Wix ADI Vs Editor: Pros and Cons

Wix ADI Vs Editor: Pros and Cons

Building a website with Wix ADI is a matter of minutes
Can generate the most suitable template according to the given information
Can add the most relevant content including text and images
Easy to use comparatively as everything is being done by artificial intelligence  
Does not give freedom to drag and drop the elements anywhere you want
Does not give you the option to choose from hundreds of templates, however, you may not be disappointed with the one it creates
Wix Editor
Have more than 500 templates to choose from
Gives you more control over designing
Can drag and drop elements anywhere you want
Can customize almost anything  
Building a website is time taking with Wix editor  

Ease of Use

Wix Editor

As stated earlier, Wix has a beginner-friendly editor. It is completely based on drag and drop functionality. Everything is right in front of you. You just need to drag and drop the elements anywhere you want. 

Wix editor is like a canvas where you can paint whatever you want. Its editor is unstructured. That means you get more flexibility to design your template. You can add text, images, gallery, shapes, buttons, boxes, lists, videos, menu, lightbox, music, blog and much more. 

You can edit the theme to the extent where you can create a completely new theme. And, it requires zero technical expertise. However, it takes time to think of the layout, dragging and dropping the elements, making them perfectly aligned, choosing the colour theme and deciding how it should look. 


When it comes to “ease of use” Wix ADI is always a step ahead. That does not mean Wix editor is not easy to use, it’s just that Wix ADI is a lot easier.

You just need to follow a few steps to create a complete website. These steps are:

Step 1: Enter Category

In this step, you just need to enter your website type or category. Once you enter the category, click on “Next”.

Wix ADI category selection

Step 2: Choose Features

In this step, you can choose more features on your site. For example, you can choose:

  • Chat
  • Instagram Feed
  • Online Store
  • Bookings
  • Video
  • Events
  • Paid Plans
  • Subscribe Form
  • Music 
  • Bandsintown

Though you can skip this step for the time being and can add features at a later stage. Once you have selected extra features, just click on “Next”.

Wix ADI features

Step 3: Name Your Website

In this step, you need to name your website. You can name your website even at later stages and skip this step for the time being. Otherwise, name the site and click “Next”.

Wix ADI Name Your Website

Step 4: Import Content

This step would allow you to import content. All you need to do is copy and paste the link. These links could be existing website links and Google map links.

Enter “Skip” if you do not have any content to import, otherwise click “Next”.

Wix ADI Import Content

Step 5: Review information

Now you can review and edit the content you have entered. At this step, you can add the business/website logo and social links along with other information such as email, address, phone and fax number.

Once you are done with reviewing the content, click “Next”.

Wix ADI Review information

Step 6: Select the theme

In this step, you need to choose a theme. At this stage, you can choose from the available 6 themes, which you can always change at any time.

Once you choose a theme, click “Continue”.

Wix ADI Select the theme

Step 7: Select Homepage

At this stage, you can choose your “homepage” design. You can customize colour, images, etc. It is just to give the Wix ADI an idea about how you want your website. Just like other steps you can skip this step too and get back to it later. 

Now that’s it. Your website is ready.

Wix ADI Select Homepage

You can edit your website. For example, if you want to change the design of the fold, there will be options provided by Wix ADI to choose. So, you can do everything easily with Wix ADI.

However be mindful of the fact that while you can edit your website, the editor is not based on drag and drop functionality.


Both Wix Editor and Wix ADI are easy to use. Though as mentioned earlier, Wix ADI is way simpler, which does not mean that Editor is not easy to use. So, in the “Ease of Use” round, both are tied.


Wix Editor

With Wix you can choose from more than 500 templates.  

These templates are designed professionally according to certain categories such as:

  • Business
  • Online Store
  • Photography
  • Music
  • Design
  • Travel & Tourism
  • Restaurant and Food 
  • Blog 
  • Health and Wellness
  • Beauty and Hair
  • Fashion and Style

However, once you choose a template and start editing, you cannot change it afterwards or you will lose all of your existing content.

Wix ADI  

Unlike Wix Editor with Wix ADI you do not have the option of choosing a template – Wix ADI creates one for you based on the information provided by you. 

Nevertheless, these templates would match the requirements of your website, covering almost every important aspect. For example, below is a fashion website and Wix ADI has designed it well with a matchable colour scheme and related content.

wix adi template


With the Wix editor you can choose your template. However, once selected a template cannot be changed later without losing all content. Despite this, the Wix Editor has an edge over Wix ADI that comes with no template options. 


Wix Editor

Wix Editor would let you edit meta tags and URL slug. Moreover, there is the Wix SEO Wiz that works like a magic stick. You need the following information to use this tool:

  • Your website name
  • The purpose of your business
  • Describe your site using most related keywords 

The SEO Wiz provides you with a step-by-step personalized SEO plan that would help you improve your Google ranking.

Wix Editor-min


Wix ADI SEO features are not much different than Wix Editor’s SEO features. It would also let you edit and optimize the URLs. Moreover, SEO Wiz is available for Wix ADI as well.

However, SEO widgets such as Rabbit SEO and Site Booster are not available for Wix ADI, whereas they are available for Wix Editor.


Wix Editor and Wix ADI are not much different when it comes to your site’s SEO. However, Wix Editor is a winner because of its SEO widgets integration.


Wix Editor and Wix ADI are exactly the same when it comes to e-commerce. They can create an online store and would let you sell physical and digital products.

Both offer the following payment gateways:

  • Stripe
  • Paypal
  • Square
  • And, many more


Wix ADI and Wix Editor are tied as there is no deal-breaking difference between them.


Wix Editor

Wix has an extensive app store, comprising 250+ apps and the Wix Editor has access to all these apps. That means if you are using the Wix Editor, you can use any of these free or paid apps. 

These apps are specifically designed for a variety of businesses namely:

  • Bookings
  • Events
  • Blogs
  • Music
  • Restaurant
  • Hotels and Travel
  • Online Store
  • Photography
wix app market

This app store does have other tools such as:

  • Analytics
  • Business tools
  • Chat
  • Design tools
  • Forms
  • Marketing tools 
  • Social
  • Video


With Wix ADI, you do not have full access to the Wix app market. However, you may not need all the apps to run your website efficiently. 

What Wix ADI does is provide you with access to the apps that are more relevant to your website needs. For example, if you make a website related to fashion, Wix ADI may provide you with access to the following apps:

  • Chat
  • Blog
  • Instagram Feed
  • Video 
  • Online Store 
  • Single Event 
  • Events
  • Music
  • Member’s Area
  • Bookings
  • Forum
  • Paid Plans
  • Bandsintown
wix adi app

If you still need access to more apps you can switch to Wix Editor.


Wix Editor for allowing you access to a variety of apps available in the Wix app market.

Help & Support

When it comes to “Help and Support”, Wix Editor and Wix ADI have no difference. Both provide  help through:

  • Help Center
  • Phone Call
  • Submit a ticket
  • Email
  • Social Media
    • LinkedIn
    • Instagram
    • Twitter
    • Facebook

Both provide help even when you are working on creating and designing a website. Just click on the “Help Icon”, it would give you access to the Wix knowledge base.

Wix ADI Help & Support


Wix ADI and Wix Editor are tied.


Whether you choose Wix ADI or the Wix Editor, your pricing plan would remain the same.

wix pricing plan

Needless to say, these seven plans come with different features. For example:

  • Connect Domain is for the basic purpose
  • Combo is for personal use  
  • Unlimited is the most popular plan, specially designed for freelancers and entrepreneurs
  • VIP plan comes with first priority support
  • Business Basic is for users who want to set up the online store
  • Business Unlimited is for growing e-commerce business
  • Business VIP comes with complete e-commerce suit


It’s a tie between Wix ADI and Wix Editor as they do not affect the pricing plans that Wix offers.

Switch: From Wix ADI to Wix Editor and Vice Versa

At any stage of website building with Wix ADI, if you ever feel switching to Editor, you can easily do that.

Switching to Editor comes with more design freedom and access to more apps to integrate into your website.

All you need to do is to follow these steps:

  • Go to Site (As shown in the below image)
  • Click “Go to Wix Editor”

Wix would switch the ADI to Editor, including your site’s template and all the content.

So, switching to the Editor from Wix ADI is just a few clicks away.

Wix ADI to Wix Editor

You can now use the drag and drop editor and design your website the way you want. The editor gives you so much freedom that you can create a completely new template using your creativity.

However, if you feel like switching back to ADI for whatever reason, Wix lets you do that as well. 

To go back to Wix ADI you need to:

  • Go to “Site” (As shown in the picture below)
  • Click “Back to Wix ADI”
Back to Wix ADI

If you switch back to Wix ADI, you will get back to the same website you left before switching to Editor. That means whatever changes you made in the Editor, you will lose them by switching back to ADI.

Wix ADI Vs Wix Editor: Conclusion

Wix ADI is an incredible feature that comes with limitations. On the other hand, Wix Editor can do a lot more but eats up a lot of your time.

So which should you choose for your website? It’s quite simple actually – If you do not have time to create a website then Wix ADI is your best bet. It hardly takes a few minutes to create a website with it.

Furthermore, if you are not a designer or you do not have a website design in your mind, consider using Wix ADI that creates an amazing website template according to the given information.

Moreover, if you do not have an idea about what content should be included, Wix ADI does this for you. It generates the most relevant content, collects the usable images from Google, your Facebook page, Instagram and even your Youtube channel.

On the other hand, if you have enough time and you want more control over how your website should look then go for Wix Editor. It will provide you with more freedom than ADI, access to all the apps in the Wix app market, and more.

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