When you think of WooCommerce, you immediately start thinking of Woocommerce pricing, right?
It is not uncommon for many to wonder how much WooCommerce costs? Whether it’s actually free or there are hidden costs? If there are, what are those costs?
In this definitive guide, we will reveal all that you need to know about WooCommerce pricing, hidden costs, and everything in between. We will give you an accurate evaluation of how much it’ll cost you to own a basic WooCommerce store, the best tools to use, and how to best control that cost so that you don’t end up spending more money than you should.
With this, you’ll also be able to weigh your options between WooCommerce and other eCommerce platforms like Shopify, Wix, and Squarespace so that you can make the right decision and save on cost.
WooCommerce is an open-source WordPress plugin which turns any WordPress website into a full-scale online store.
It was developed by Automattic, the same company that developed WordPress. To use WooCommerce, you first need to create a WordPress site, install the plugin, and voila, you have a ready-to-use digital storefront.
It is used by small businesses, mid-market companies, and even big corporations. In fact, according to recent data from Builtwith, WooCommerce powers 27% of top eCommerce sites.
You can use it to create online stores of all shapes and sizes no matter what industry you are in — healthcare, fashion, gaming, arts, technology, food, cosmetics, music, tourism, marketing, education, you name it.
What are the most important features that come with WooCommerce? Here’s a brief look:
Now that you’re familiar with the basic details of WooCommerce, it is time to get to the meat of this guide — WooCommerce pricing.
First off, let’s answer one of the most frequently asked questions about WooCommerce.
Well, on the surface, WooCommerce itself is a free plugin you can simply install on your WordPress site. It was developed by the makers of WordPress to serve as the eCommerce solution for WordPress websites, thus keeping it free just like WordPress itself.
While that’s great news for budget-minded online retailers who want to save on eCommerce engines, when it comes to the overall WooCommerce pricing, there are still some costs associated with launching and running a store on the platform. These costs vary depending on your startup requirements and ongoing needs.
We’ve divided Woocommerce pricing into four main categories:
We will discuss each of these WooCommerce costs in detail. But let’s first address the fact that it is possible to keep Woocommerce pricing down by a maximal count.
In fact, one of the reasons many people choose WooCommerce is that with the platform, you have a lot more control over what you spend money on than with most other eCommerce platforms.
For instance, you can choose to use a $29 POS integration system over one that costs $199. You may also choose to go mostly with the free stuff on WooCommerce. Here’s what you can get for free on WooCommerce:
One of the ways of keeping Woocommerce pricing down is opting for one of the free themes that Woocommerce offers. Out of the hundreds of WooCommerce themes, some are actually free. Yup, the premium themes offer much more advanced features and better options but that doesn’t mean the free ones are bad. If you’re on a tight budget, you can start off with a free WooCommerce theme and change it later.
You can also keep Woocommerce pricing down by using several free extensions available on the WooCommerce Extensions Store. Also, WordPress is full of plugins you can use for free to enhance your WooCommerce shop. Although some of the plugins do require upgrades to premium versions to be able to access certain features, the free versions can still perform well. So whether it is a plugin for enhancing your store’s SEO, or adding “related products” feature to your shop, or any other functionality, there just might be free stuff for you.
So far, we’ve established that while certain aspects of WooCommerce are free, there are others which aren’t, like premium extensions. And often, some of them might become necessary to use.
Let’s now go over the major costs associated with starting and running a WooCommerce store.
WooCommerce is an entire ecosystem inside WordPress. To be able to use it, you must first have a WordPress website.
This means you would first need to set up your WordPress install by buying a domain name and getting a web hosting service.
Here’s a quick video tutorial on how to install WooCommerce.
Here are some items under Setup Costs that you would need to put money on:
Web hosting is one of the “must-have” requirements for creating a self-hosted WordPress website.
There are several web hosting service providers with different hosting plans and prices. We recommend that you go with a host that offers “managed WordPress hosting.” Below is a list of our recommended managed WordPress hosting providers:
Disclaimer: Please note that these are independent companies and are not in partnership with Cavako. We only recommend their services because we think they are great at WordPress hosting at this time. If you have questions about any of the companies, please reach out to them directly.
Bluehost, Dreamhost, and Siteground are actually the official web hosts recommended by WordPress itself.
Web hosting can cost as low as $5 a month, or as high as $1000+ per month.
To bring this into context, the cheapest pricing plan by the web hosting companies listed above is $3.95 per month.
Both are entry-level plans with limited features and can only host one website.
By contrast, the most expensive plan in the list is one by Kinsta at $1,500 per month or $15,000 per year — their lowest-priced plan, however, starts at $30 per month. Similarly, WP Engine’s highest-priced plan starts at $241.67 per month although they have a custom-pricing plan that could be higher.
As you can see, how much you spend on web hosting depends on your preferences. In short, for new WordPress and WooCommerce sites that are getting a few thousands visits a month, any of Bluehost’s or SiteGround’s plan should do.
WordPress.com also offers some premium plans, with which your sites will be hosted on their servers and you can upload plugins, themes, and so on. In particular, the plan they recommend for eCommerce costs $45 per month, which is billed yearly.
Another “must-have” requirement for self-hosted WordPress sites is a domain name.
Now, when it comes to registering a domain name, you can either do it with a registrar outside of your web hosting company or you may decide to register with the company hosting your website.
Most web hosting companies do include domain name as a “free” add-on when purchasing hosting from them. But we highly recommend that you separate your domain name registration from your web hosting.
It is better to host your website with those who are best at what they do and register your domain names with another company that knows what they’re doing on the domain name front.
Here’s our top recommended domain name registrars:
Disclaimer: Again, please note that these are independent companies and are not in partnership with Cavako. We only recommend their services because we think they are great at what they do at this time. If you have questions about any of the companies, please reach out to them directly.
Namecheap sells dotcom extensions for around $8.88 per year and renews at around $14.98.
|Web hosting cost||$3.95 to $1000+ per month but likely to be billed yearly|
|Domain name cost||$10 on average|
It is important how your online store displays on your customers’ screens. Not only should it be clean and beautiful, your design should be fast to load and makes for an easy use case. Let’s examine the costs of designing your WooCommerce store.
When it comes to design, the first thing to consider is the theme.
WooCommerce has a special Theme Store (different from the WordPress themes repository).
The paid themes on WooCommerce theme store sell for between $39 and $79. But there are also a couple of free Storefront child themes.
FYI, WooCommerce Storefront is the official WooCommerce theme, designed and developed by WooCommerce Core developers.
The drawback is that there are under 20 themes on this store, mostly Storefront child themes. But that’s nothing as WordPress makes up for it with its incredibly extensive collection of themes in the WordPress repo.
And the good news? Some of these themes are designed specifically for WooCommerce users and there are several free ones, once again helping you to keep Woocommerce pricing low But if you want to go over and above the general class, you’d want to go with a paid premium theme.
Here are some great looking WooCommerce themes and what they cost:
|Theme Name||Free Version||Paid Version (USD)|
|Storefront||✔️||$69 per site|
|Divi||✖️||$89 per year or $249 lifetime (unlimited sites)|
|ShopIsle Pro||✖️||$69 per year|
|Digital Pro||✖️||$99.95 for unlimited sites|
|Astra||✔️||$59 per year (unlimited sites)|
Another possible cost may come in the form of a drag-and-drop page builder for building your WordPress-based WooCommerce shop.
A page builder is an optional WordPress plugin that allows you to edit pages using an enhanced drag-and-drop editor. And there are quite a handful of these:
|Divi Builder||Starts at $89 (includes 100+ website packs, dozens of themes like Divi theme as well as a specialized WooCommerce Builder)|
|Elementor||Starts at $49 for a single site license|
|Beaver Builder||Starts at $99 for unlimited sites|
|WPBakery (formerly Visual Composer)||$46 for a single site license|
|Themify Builder||The core plugin is free. $39 for the add-on bundle|
|Thrive Architect||Starts at $67 for a single site license or $19 per month for Thrive membership|
Alternatively, you might choose to hire a professional web designer to build your WooCommerce shop, either from scratch or with an existing theme. This costs anything between hundreds to tens of thousands of dollars.
You also need graphics like logo, product images, and more. This involves their own separate costs.
|Woo themes||$0 – $100 (average)|
|Page builder||$0 – $99|
|Graphics||$0 – $1000+|
WooCommerce comes as bare-bones software. Which means, after setting up your WooCommerce store, you need to add some essential functionality to enhance the running and managing of your store.
Basically, you’d just have to add “extensions” to bring your desired feature or functionality to life. Extensions are like WordPress plugins, but adapted for WooCommerce. They let you add whatever functionality you want for your Woo shop.
In this section, we’ll cover what we consider to be the basic additional functionalities that your WooCommerce store needs. They are in four categories:
Each of these functionalities come with their own expenses, mostly running expenses. Let’s see what you can expect to spend on each of them:
When it comes to marketing your online store, there are four major areas to consider:
Here are the best tools for each one and their costs:
Your online store needs to rank on Google and other search engines for strategic keywords. This is good for driving organic and long-term hands-off traffic.
Yoast is perhaps the most popular WordPress SEO plugin. But there’s also a version of it called Yoast WooCommerce SEO plugin.
Both Yoast SEO and Yoast WooCommerce have free versions which work great. If you want the advanced features, then you can get the premium version of Yoast WooCommerce for $49 for one site including one year free updates and support.
When we talk of social media, the first thought that comes to mind is posting pictures here and there. But social media for your WooCommerce shop is something else.
The main purpose of integrating your online store with social media is so that platforms like Pinterest, Instagram, and Facebook can show details like price, stock and a clear link back to your web store.
This customized posting is where you might need to invest a little bit of money.
There are several extensions on WooCommerce for this but we particularly like:
|Social Media Extension||Function||Price|
|Pinterest for WooCommerce||For automatically listing your entire WooCommerce product catalog on Pinterest, linking back to your website, and more.||$79.00|
|Facebook for WooCommerce||This extension helps you connect your Woo shop to Facebook shop, list your catalog, market/remarket to the right audience, track conversion, optimize your listings, and more.||Starting at $0.00 for a single site|
|Instagram for WooCommerce||This extension lets you import your Instagram product images to your website so that you can share how customers are using your products.||Starting at $29.00|
|Yoast WooCommerce||Apart from enhancing SEO, Yoast WooCommerce allows you to add customized listing to Pinterest and Facebook.||Starting at $49.00|
Email marketing and eCommerce always go hand-in-hand. For instance, once a customer has made a purchase, your store should automatically email them their receipts, send them a thank you email, etc.
Also, if a potential buyer abandons their cart, it is a good business practice and great conversion strategy to follow-up with them via email to try to encourage them to complete the checkout.
In general, adding an email marketing extension to your store can go a long way in helping you build a strong customer base and increase your conversion.
Here’s what we consider to be some of the best email marketing extensions for WooCommerce:
|Email Marketing Extension||Function||Price|
|Jilt||This is an all-in-one email marketing platform built for WooCommerce stores. You can send newsletters, abandoned cart reminders, win-backs, welcome automations, and more.||Starting at $0.00|
|MailChimp for WooCommerce||If you use Mailchimp for your email marketing, you can connect it directly to WooCommerce with this extension.||Starting at $0.00|
|Follow-Ups||This extension is for automatically contacting buyers after purchase. You can contact all your customers, your most loyal, or your biggest buyers.||$99.00|
|AutomateWoo||AutomateWoo is a marketing automation extension with tools for adding a customer referral program to your WooCommerce store, sending birthday emails, and so on.||$79.00|
|Share Your Purchase||The ‘Share Your Purchase’ extension allows you to add a set of buttons in the WooCommerce thank you page, so your customers can share their purchase on social media or by email.||Starting at $29.00|
|WooCommerce Newsletter Subscription||This is an extension that allows customers to subscribe to your MailChimp, CampaignMonitor, or MailPoet list.||$49.00|
We can recommend the following:
You can’t run an eCommerce business without sorting out shipping. As long as customers keep ordering your products, you will have to continue using a shipping service — which makes shipping one of the biggest running costs for online merchants.
While there are several shipping extensions on WooCommerce — like ShipStation, FedEx, and United States Postal Service (USPS) — WooCommerce has a free feature for flat rate shipping, free shipping, or local pickup. It goes without saying that this would help you with keeping Woocommerce pricing low.
This free feature lets you print labels right from your WooCommerce dashboard at the lowest USPS rates.
Depending on your business, this extension may be enough. If not, you can still select from the numerous other shipping extensions available on the WooCommerce Extensions store.
Another regular running cost to consider is one associated with the payment gateways you’ll be using to accept payments from customers.
WooCommerce integrates major payment gateways, but the one you use can depend on your location, preference, or some other factors. Each payment gateway varies in cost, making it a little unpredictable how much you’ll likely end up spending.
PayPal happens to be the most popular choice and costs around 2.9% of the transaction amount + $0.30 per sale. This is the basic PayPal where you have to create an account with PayPal and then add it to your WooCommerce. When buyers are processing payments, it redirects them to the PayPal website.
However, there’s another option — PayPal Payments Pro. This payment processing solution built on PayPal’s technology gets you to accept credit card payments online and process mobile and retail credit cards directly on your site — no redirects. It costs about $30.00 per month.
Other payment gateway options are:
All of these are available on WooCommerce as extensions and vary in their fees.
With regard to collecting sensitive information like transactional details from customers, security must be one key feature of a standard eCommerce site.
Your web host would include a number of security measures in the hosting package, but there’s no harm in tightening up your game.
There are many WordPress security plugins available in the WP directory and you can use them to provide an extra layer of security for your WooCommerce store. Here are some of the top ones:
There are free as well as paid versions of these. Some could be really cheap while others, expensive. For instance, Jetpack has a free plan for life but offers advanced features like daily backups, premium themes, and SEO tools for just $3.50 a month or $39 a year. Sucuri Security costs way more, starting at $199.99 per year, going up to $499.99.
It’s up to you to choose the security extension you want based on your Woocommerce pricing budget and needs.
You’d also want to consider an SSL certificate — a technology for encrypting sensitive information such as credit card data, between a customer’s browser and your server.
Most web hosts include SSL certificates as part of their hosting package. Check if this is included in your hosting plan; if not then get one. It’s important for store security and costs between $7.88 – $167.50 at Namecheap.
The costs we’ve discussed so far can get your site up and running. But once you’ve started gaining some traction, it might become necessary to add other features to expand your site’s capabilities.
Here’s a list of other possible costs:
Whether it is bulk discounts, role-based pricing, group coupons, or smart offers, there are several special pricing extensions for different purposes which you can add to your store. Dynamic Pricing ($129) and Smart Coupons ($99) are some examples.
If you want to boost your revenue with rule-based up-sells, cross-sells and related products, you can go with the Product Recommendations extension ($79).
An order management plugin allows for streamlined order management and processing. Your customers can do things like make pre-orders and you can more easily manage your inventory.
If you also sell offline, you might want to integrate a point of sale (POS) system to allow customers to pay you. Integrating this function in WooCommerce amounts to extra cost, precisely $199 per site using Point of Sale for WooCommerce extension.
Some customers just like to add items they love to their wishlist. At some point, this feature might become necessary. The WooCommerce Wishlist extension goes for $79 for a single site.
If you want customers to easily locate your physical store, a store locator extension becomes necessary. There are some impressive free store locator plugins on WordPress and almost all of them integrate with Google Maps to provide great experience.
If you sell a digital product or a membership service and want customers to subscribe to you on a weekly, monthly, or annual basis, then it’s important to factor in the membership and subscription feature cost. Woo Subscriptions (starting at $199/single site) and WooCommerce Memberships (starting at $199/single site) are some tools you can use.
These tools and features are not a necessity but can boost your customers experience as well as enhancing your stores overall functionality.
So, why is it even important to evaluate the costs of WooCommerce?
As we mentioned at the beginning of this guide, it’s important to know these numbers so that you can weigh your options between WooCommerce and other eCommerce platforms. This is to help you make the right decision and save on costs.
It is also important to know the cost of what you are about to get into because overtime the total cost of running an online store can really add up and possibly eat into your projected profit margins.
Before you start, calculate the startup costs, ongoing costs, and possible expanded feature costs to be sure you’ll be ready to embark on your eCommerce journey.
One of the biggest advantages of WooCommerce over other eCommerce platforms is its ability to let store owners choose how much they want to spend in building their business.
While other platforms charge flat rates for a set predetermined features, WooCommerce gives you the freedom to select which extension to use in adding features and functionality. This gives you total control over customizing your budget — you can choose to spend as much or as little as you want.
Here’s how to plan your store budget and get the best value for your money:
»» First, get to know in advance about extensions your business would need.
There are so many options in the WooCommerce Extensions Store that if you don’t have an idea of what you want, you may end up purchasing extensions that you won’t actually need.
To help you, here’s a list of must-have extensions:
You may need more but these are the very basic ones.
»» Once you’ve made your choice, research to see whether they’re free or need to be purchased.
If an extension requires purchasing, find out the price, find alternatives, and compare their prices.
Also remember that you don’t have to buy everything. Whenever possible, try to find free extensions as there are several excellent options. The WordPress repository is also loaded with tons of great plugins that can be used to add features to your Woo store for free.
As a rule of thumb, stick to your budget and keep the installs minimal. You might think that you need a lot of extensions and plugins but an online store with too many features may overwhelm some customers and load slowly.
So, how much does WooCommerce cost?
By now, you must have realized that although WooCommerce appears to be free on the surface, by the time you factor in all the bells and whistles, it is actually not free.
Yes, the core software itself is a free, open-source platform. But to use it, you will need other services, tools, and extensions. This includes:
If you decide to stick strictly with free themes and extensions, you’ll still need to pay for web hosting and a domain name.
Ultimately, how much you spend on building your WooCommerce shop depends on your needs and choices. The cost could be incredibly low, or it could be higher than most other eCommerce platforms out in the market.
Whatever the case, don’t forget to check out Cavako, a helpful tool for instantly increasing your website conversion rates.